STATEWIDE WORKFORCE DEVELOPMENT INITIATIVE
ODOT/BOLI Build Oregon Project
Oregon is facing a serious shortage of skilled construction workers. Over the next 10 years, up to 15,000 new workers will be needed to meet projected demand in the industry, according to the Oregon Employment Department. Build Oregon was an initiative led by ODOT and the Bureau of Labor and Industries (BOLI) initiative to recruit, train, and retain diverse workers in highway construction trades.
To proactively address this workforce shortage, LCA developed and implemented a communication strategy to raise awareness of and interest in ODOT/BOLI’s highway workforce development programs. Special efforts were made engage women and minorities, both of which are historically underrepresented populations in these fields. As part of the recruitment effort, LCA hosted a presentation and discussion session at a church in southern Oregon that offered services in Spanish.
- Outreach to Minorities and Women Interested in the Construction Trades
- Public Presentations
- Communications Strategy Development
- School Programs
- Media Liaison
Lois’s remarks about the importance of taking a proactive approach to marketing and growing one’s business was a powerful message for the hundreds of business attendees. The valuable information provided can help local business grow and build Oregon’s economy, now and into the future.Lydia Muniz